D-MYST The Agency are asking the Government to remove smoking images in TV programmes viewed by children and young people before the 9pm watershed.
Research* shows that there is a close relationship between children's exposure to smoking on TV and take up of smoking.
Popular programmes like Coronation Street, Eastenders and The Simpsons often show people smoking unnecessarily and rarely show the negative consequences. Smoking does not need to be in these programmes: look at smokefree Hollyoaks!
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