Pulling the plug on TV smoking...
We are a group of young people who feel strongly about the way the media continue to show tobacco images in TV programmes aimed at under-18s, pre-watershed.
As the rest of the country moves towards becoming smokefree, programmes like Coronation Street and Eastenders keep on showing scene after scene with people smoking.
And there is no doubt that this kind of exposure does have an effect on young people and the likelihood that they’ll start smoking*.
Smoking doesn’t need to be in these programmes: look at Hollyoaks, which has always been smokefree and is hugely popular with young people. No one is saying – "why aren’t there some smoking scenes in there?" Programmes aren't improved by including smoking: young people’s lives can be ruined by taking up smoking.
That’s why we want OFCOM, the regulators, to follow their own guidelines and get smoking out of pre-watershed programmes.
The D-MYST SmokeOff Team
We’re asking for
We are not asking that programmes that already have smoking in them be edited, but want to ensure all future pre-watershed programmes are smokefree.
We are happy for historical figures to still smoke, for example Winston Churchill in Dr Who.
We are happy for storylines to show the consequences of smoking i.e. health effects – although only if it is clear from the start that smoking is dangerous: we don’t want smoking to be going on for months and months before the negative effects are shown.
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